Connected context
Connect the data your sports product needs.
Bring fan and CRM data, news and social sources, owned media, live sports feeds, and internal knowledge into your apps and agents.
Five input families
Organize sources by the job they do.
Availability, rights, and freshness depend on the sources configured for each build.
- 01
Fan and customer context
CRM, preferences, campaign, and support information.
- CRM profiles
- Consented preferences
- Campaign context
- Support knowledge
- 03
Content and video
Owned media, footage, audio, and editorial material.
- Owned video
- Audio
- Editorial assets
- Brand-approved media
- 04
Sport and live signals
Fixtures, events, statistics, and permitted market data.
- Fixtures and events
- Team and player statistics
- Licensed feeds
- Permitted market context
- 05
Internal knowledge
Documents, brand rules, terminology, and operational knowledge.
- Documents
- Brand rules
- Terminology
- Operational procedures
01 · Rights
Authorization comes first.
A visible source is not automatically licensed for every product. Customer and provider rights define the usable scope.
02 · Contracts
Published interfaces stay exact.
General integration uses the documented SDK and APIs. MCP remains documented only for the World Cup Intelligence showcase.
03 · Operation
Freshness follows the source.
Coverage, latency, permissions, and failure behavior are configured and tested for the workflow instead of assumed.