Machina Sports and Optimove team up to bring sports intelligence to CRM
Customer intelligence meets the context of the game, starting with more relevant sports content for your audience.
Read articleIdeas, builds and field notes
Product builds, technical guides, sports AI research, and dated company updates.
Fight Analytics and Machina Sports Partner to Bring Combat Sports Intelligence to Prediction Markets, Betting, and Fan Experiences
The collaboration combines specialist combat sports data with sports-native AI infrastructure to create new opportunities for platforms, operators, media companies, and rights holders.
Sports intelligence, one agent payment away
Machina Sports partners with ZeroClick to let AI agents discover and purchase sports data, forecasts, and editorial content on demand.
World Cup 2026 content automation: a concluded showcase
A historical look at tournament-scale content opportunities, with current Machina product paths kept separate from the archived showcase.
Model orchestration for agents: runtime, routing, and evaluation
How agent runtime, model routing, and evaluation differ, and where Studio, Arena, and the Machina AI Router fit.
Fan engagement AI: metrics that matter
A measurement framework for relevance, quality, consent, and operational effort without anonymous uplift claims.
AI in sports betting: risk, evidence, and useful context
How to separate informational experiences from predictive systems, and how to evaluate each without unsupported performance claims.